Fidus Assets Pvt Ltd · Fidus Realty
What we collect when you enquire with us, why we collect it, who sees it, how long we keep it, and how you can see, correct or delete it. Written to meet India's Digital Personal Data Protection Act, 2023.
Last updated: 15 October 2026
In short: we collect your name, mobile number and (sometimes) email so an advisor can call you about a property. We use cookies and pixels from Google and Meta to measure which ads work. We share your details only with the people needed to help you — our advisors, the developer of a project you asked about, and the software we run on. We do not sell your data. You can ask us to stop contacting you, or to delete your data, at any time.
Fidus Realty is the real estate advisory business of Fidus Assets Pvt Ltd, working from an office in Sector 117, Mohali, Punjab, India. For the purposes of the Digital Personal Data Protection Act, 2023 (DPDP Act) we are the Data Fiduciary for the personal data you give us on fidusrealty.com, on our lead forms on Facebook, Instagram and Google, and over phone, WhatsApp and email.
| What | When |
|---|---|
| Name, mobile number | When you fill an enquiry, site-visit or callback form, or a lead form inside a Facebook, Instagram or Google ad |
| Email address | When you choose to give it, or verify it with a one-time code to see a price or cost breakdown |
| Your answers on our forms | Preferred call time, budget range, intended use (own home, investment, holiday home), buying timeline, city |
| What you tell our advisors | Notes from calls, WhatsApp chats and site visits about the home you are looking for |
| Technical and campaign data | The page you landed on, the ad or link that brought you (for example utm tags and Google/Meta click identifiers), device and browser type, approximate location from your IP address |
We do not ask for Aadhaar, PAN, bank details or other identity documents through this website. Those are only needed later, for a registry or loan, and are handled directly with you, the bank and the sub-registrar office.
We use your personal data on the basis of the consent you give when you submit a form or message us, and only for these purposes:
fidusrealty.com uses the following third-party tools. They set cookies or similar identifiers in your browser.
| Tool | What it does |
|---|---|
| Google Analytics 4 | Counts visits and actions on the site (pages viewed, form submitted, call or WhatsApp button tapped, video watched) |
| Google Ads conversion tracking | Tells Google Ads when someone who clicked our ad later sends an enquiry or taps call/WhatsApp. When you submit a form, your mobile number may be sent to Google in hashed (scrambled, one-way) form so Google can match the enquiry to an ad click — this is Google's "enhanced conversions" feature. |
| Meta Pixel | Tells Meta (Facebook/Instagram) when someone who saw or clicked our ad visits the site or sends an enquiry |
We use this information in aggregate to judge our advertising. Google and Meta process it under their own privacy policies (Google, Meta). You can block or delete cookies in your browser settings, use Google's My Ad Center or Meta's ad preferences to limit personalised ads, or install the Google Analytics opt-out add-on. The site keeps working if you do.
We do not sell your personal data. We share it only with:
Some of these providers may store data on servers outside India. Where they do, it is only in countries not restricted by the Government of India under the DPDP Act.
After you enquire, an advisor will call or WhatsApp you on the number you gave us. You may also receive WhatsApp messages from our business number (+91 98142 78910) with project details and follow-ups. You can stop these at any time by replying STOP, telling your advisor, or writing to us (section 11). Stopping marketing messages does not delete your data — ask for that separately if you want it.
Buying a home often takes months, sometimes years, so we keep your enquiry and conversation history for as long as you remain in touch with us or until you ask us to stop or to delete it, whichever comes first. If you ask us to delete your data we will do so within 30 days, except for anything we must keep by law (for example records connected to a completed sale), which we keep only for the period the law requires. Website analytics data is deleted automatically by Google Analytics at the end of the retention period set on our account.
Our website runs over HTTPS. Access to enquiries is limited to the people who need it, on accounts protected by passwords. Forms are checked for spam and abuse. No system is perfectly secure; if a personal data breach affects you, we will inform you and the Data Protection Board of India as the DPDP Act requires.
Under the DPDP Act you can:
To use any of these rights, contact our Grievance Officer (section 11). We will reply within 30 days and may ask you to confirm your identity first, usually by messaging from the mobile number you enquired with.
Our services are for adults buying, selling or leasing property. We do not knowingly collect data from anyone under 18. If you believe a child has sent us their details, contact us and we will delete them.
Grievance Officer — Fidus Assets Pvt Ltd (Fidus Realty)
Sector 117, Mohali, Punjab, India
Email: sham@fidusrealty.com
Phone / WhatsApp: +91 70879 79421
Please put "Privacy request" in the subject or first line.
We will update this page when our practices change and change the date at the top. If a change affects how we use data you have already given us, we will tell you before it applies.